Creating a Keepa API Market Intelligence Tool
Today, more people are selling goods through Amazon and need reliable data about Amazon products. Keepa is a company that tracks data on over 3 billion Amazon products. I have been developing custom spreadsheet for clients using the Keepa API and Google Sheets for several years now, and I finally launched my own product — the Keepa API Marketing Intelligence tool.
Amazon sellers need quality data because they are competing on razor thin margins and trying to position themselves ahead of their peers. Through my work on Upwork, I was able to successfully help many business owners using Keepa API data. The Keepa API is third-party data source that has high quality data about data and metadata about Amazon Products. Each Amazon product has a unique identifier, called an ASIN, which is used as a key input parameter in my application.
With the click of a button, a user of the spreadsheet is able to get data on any ASIN that is currently being sold on Amazon and get the following parameters dynamically returned as a response — all in a spreadsheet format.
Metric Pulled For Each Unique ASIN:
- title
- latest_price
- date_price_update
- product group
- product avg thirty
- monthly sold
- root category
- category id sales rank
The key here is that the output parameters will be retrieved for any input ASIN.
The transition I had to make was from selling a custom service to a digital product. To that end, I created a boilerplate code template and decided to sell that online. Here are the steps I took to make that happen.
Step 1: Landing Page
After researching a few landing page products, I realized that Unbounce was the market leader in creating landing pages.
The next step is to create a page that will handle the backend and payment processing. For that, I used Gumroad which is a platform made for marketing and selling digital products. Link to the landing page is here.
Step 2: Keepa API Tool Functionality
The beauty of this tool is that it lets users gain knowledge of Amazon data at the click of a button.
Each time you run the code, a call is made to the Keepa API where the requested data is fetched, then the response is parsed, and finally the data is printed in the front-end of the Google sheet. All behind the scenes at the click of a button!
Since I’ve developed this code numerous times, the product comes with a a code file which will activate once you add your Keepa API key into it. Also, the product comes with setup instructions to get the code running in the Google Sheet using Apps Script.
Step 3: Marketing
I needed a catchy description for my product. The Keepa API is a nice product and I needed to clearly convey the value proposition. I hired someone on Fiverr to develop this video for me which does a great job of explaining the product.
The hardest part is driving organic awareness of the product and getting customers. This is a niche software product and the audience is Amazon sellers who already familiar with Keepa and know that an API is available. To the marketing end, I have run Google ads and even gotten featured on Product Hunt.
Step 4: Writing a Medium Article
Writing about what works and doesn’t work is a great way to learn and teach about a subject. Hopefully I have provided some insight into how Amazon sellers can benefit from a solution using the Keepa API. Also, I hope I have informed on how to create a digital product and start selling code. The insight I had is that I realized that I was creating the same code over and over again for my Upwork clients. I packaged that into a single code file solution. The code plus a current subscipription to the Keepa API is all that’s needed to get this solution working.
With a niche software product which uses a relatively unknown third-party data source, there are educational and explanatory steps I have to take to make sales. I know for a fact that this tool works and helps people since I’ve helped so many people get going with this same exact solution.
If you liked this article, please give a clap and feel free to reach out on LinkedIn or ping me anyway you feel like. Have a great day.
